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PM launches single brand ‘Bharat’ for subsidised fertilisers_我的网站

A |     　　新京报贝壳财经讯（记者姜樊）近期，一则“爱她就贷她回家”的宣传海报在网络上流传。该海报被指江西银行所出，并宣传“彩礼贷”。    New Delhi, Oct 17 (UNI) Prime Minister Narendra Modi on Monday launched Pradhan Mantri Bhartiya Jan Urvarak Pariyojana, known as the 'One Nation One Fertilizer' scheme under which companies must market all subsidised fertilisers under a single brand 'Bharat'.

"Now the urea sold in the country will be of the same name, same brand and same quality and this brand is Bharat. Now urea will be available only under Bharat brand name in the entire country. This will result in reducing the cost of fertilisers and increase their availability," the Prime Minister said while inaugurating the two-day 'PM Kisan Samman Sammelan' at Indian Agricultural Research Institute.

With 'One Nation, One Fertiliser', the farmer is going to get rid of all kinds of confusion about the quality of the fertiliser and its availability, the Prime Minister added.

Under the 'One Nation One Fertilizer' scheme, all subsidised soil nutrients like urea, DAP, Muriate of Potash (MoP), and NPK will be marketed under the single brand 'Bharat' name across the country.

Following the launch of the above scheme, India will have a common bag design like Bharat urea, Bharat DAP, Bharat MOP etc.

The Pradhan Mantri Bhartiya Jan Urvarak Pariyojana will prevent the criss-cross movement of fertilisers and reduce high freight subsidies.

Stressing the need of the hour to adopt technology-based modern farming techniques, the Prime Minister said that we have to create new systems in agriculture, adopt more scientific and technological methods with an open mind. With this thinking, we have emphasized boosting scientific methods in agriculture, and maximum use of technology.

Stressing the need to encourage natural farming, the Prime Minister informed that it provides an important medium to solve the challenges of the future.

"We are experiencing a lot of awareness across the country today. Farmers are working on a large scale in Gujarat, Himachal Pradesh and Andhra Pradesh as well as in UP, Uttarakhand for natural farming. In Gujarat, plans are being made for this at the district and gram panchayat level as well," he said.

Minister of Agriculture and Farmers Welfare Narendra Singh Tomar, Minister of Chemical and Fertilisers Mansukh Mandaviya were among those present on the occasion among others.

The event brought together more than 13,500 farmers from across the country and around 1500 Agri Startups.

More than 1 crore farmers from various institutions are expected to attend the event virtually. The Sammelan will also witness the participation of researchers, policymakers and other stakeholders.

Separately, the Prime Minister inaugurated 600 Pradan Mantri Kisan Samruddhi Kendras (PMKSK) under the Ministry of Chemicals and Fertilisers.

Under the scheme, the retail fertiliser shops in the country will be converted into PMKSK in a phased manner.

Pradan Mantri Kisan Samruddhi Kendras will cater to a wide variety of needs of the farmers and provide agri-inputs (fertilisers, seeds, implements), testing facilities for soil, seeds, and fertilisers; generate awareness among farmers; provide information regarding various government schemes and ensure regular capacity building of retailers at block/district level outlets.

More than three lakh retail fertiliser shops are planned to be converted into Pradan Mantri Kisan Samruddhi Kendras.

UNI ASU SY SHK1607。　　8月26日，贝壳财经记者以客户身份拨打江西银行客服热线了解相关情况，该行客服人员表示，“我行无此产品（彩礼贷），该信息为不实信息，我行将尽快向有关部门反映，依法维护本行权益。”　　据贝壳财经记者了解，多年前江西另一家银行曾被传推出“彩礼贷”，引发市场热议，相关话题一度冲上热搜。随后，该银行否认推出相关产品。但相关海报实则是该银行对个人消费信贷产品的宣传。　　根据江西银行2025年业绩数据，该行2025年实现营业收入90.28亿元，同比减少21.89%；利息净收入77.47亿元，同比下降9.95%。

B | 责任编辑：曹睿潼。

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